Digital Publishing
Despite nuggets of resilience within B2B media, failure to adopt innovative digital marketing strategies poses a serious risk of being left behind, co-author of The Marketing Services Maturity Model, Fergus Gregory, tells Piet van Niekerk. There’s an exercise Collingwood, a global advisory and corporate finance firm for independent media, often executes with clients. They give […]
A leading pioneer with extensive experience in AI transformation at Fortune 500 companies will be a keynote speaker at our FIPP World Media Congress in Cascais, Portugal, from 4 to 6 June. Dr Seth Dobrin, CEO of Qantm and former Global Chief AI Officer of IBM, will call on the assembled C-suite to assess and enhance their […]
Sam Baker never wanted to be a spokesperson for menopause. But with advertisers and magazines avoiding the issues midlife women experience, she wrote a ‘menopause memoir’, started a podcast for women over forty, and launched a newsletter. Sam struck gold. Women want to be heard and understood, she tells Adri Kotze. One day, after many […]
Reader Revenue
Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice to creative minds who don’t have cosy links to the publishing old guard. It should be weird to talk about dementia in the same breath as diversifying revenue streams (and […]
“We’re watching very carefully the impact on our audience – we want to give them a better experience rather than just chasing the money.” Welcome to the third in our series of ‘Podcast of the Week’ — an opportunity to present a handpicked selection of media podcasts we believe have key learnings for other media […]
This is an excerpt from our free-to-download report, Specialist Media Innovators in Europe Specialist media businesses are thriving by serving consumer and professional communities around topics of interest. It is a bustling, agile sector with creator-led, consumer and B2B media. We interviewed six leaders from our featured companies to dig into their strategy, uncover best practices […]
Audience Engagement
As part of our Collectif, in which we feature the work of our partners (see more here), the team from HBM Advisory looks at how UK publishers are targeting the US and offer some advice on how to overcome potential culture clashes. British musicians have always struggled to “break” America. For some reason, the songs, lyrics and images […]
“The type of content that works best…” Attended by more than 400 delegates from 43 countries, the FIPP World Media Congress in the Portuguese town of Cascais kicked off with a look at the innovation that’s happening in the face of severe disruption. Congress 2023 brought together people from a cross-section of media and technology […]
“We’re watching very carefully the impact on our audience – we want to give them a better experience rather than just chasing the money.” Welcome to the third in our series of ‘Podcast of the Week’ — an opportunity to present a handpicked selection of media podcasts we believe have key learnings for other media […]
Digital Innovation
Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice to creative minds who don’t have cosy links to the publishing old guard. It should be weird to talk about dementia in the same breath as diversifying revenue streams (and […]
In this excerpt from our latest report entitled “How Technology Especially AI & Web 3.0 Will Shape The Future of Media“, key presenters at FIPP Congress 2023 share their views on AI and Web 3.0. A key takeaway is that publishers hoping to protect their copyright and intellectual property might be disappointed. Here’s why… One […]
Read how AI and Web 3.0 are set to transform media with insights from top thought leaders speaking at FIPP’s World Media Congress in Portugal earlier this summer. Di5rupt, the organizer of the annual FIPP Congress, is proud to release its latest Mx3 Leadership report, AI, Technology and the Media – updates from the FIPP World […]
Platforms
Sam Baker never wanted to be a spokesperson for menopause. But with advertisers and magazines avoiding the issues midlife women experience, she wrote a ‘menopause memoir’, started a podcast for women over forty, and launched a newsletter. Sam struck gold. Women want to be heard and understood, she tells Adri Kotze. One day, after many […]
Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice to creative minds who don’t have cosy links to the publishing old guard. It should be weird to talk about dementia in the same breath as diversifying revenue streams (and […]
Mark Zuckerberg’s new “Twitter Killer” has arrived. But questions have surfaced, especially from the key demographic it needs to be successful – Gen Z. Below, we asked a Gen Z native for her early thoughts on the platform… Threads, owned and operated by Meta Platforms, was officially released earlier this month. Soon after, Meta CEO […]
Advertising
MX3 Collectif interview, with Richard Bean—CRO of Affiliz In challenging economic times, monetisation comes to the fore of media owners’ and executives’ agendas as they try to find new ways of generating revenue. Over the previous few years more and more have turned to introducing affiliate schemes as a way to offset money that would otherwise have been harvested […]
When market projections tell you to pull back, push ahead to capture your audience For the first time since August, inflation has dropped to 8.7%. But, with the cost of living crisis continuing to be felt by businesses and consumers alike, economists are staying wary of future economic uncertainty. Despite this, the latest Advertising Association […]
Subscription revenues increased by 18% compared to Q1 2022, while 75% of publishers report strong confidence in advertising revenue growth The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals total digital revenue for Q1 2023 was £151.8 million, up by 0.1% from Q1 2022. Subscriptions saw the […]