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Digital Publishing

Behind a velvet rope: How membership models can build castles for digital publishers

The rise in paid online membership communities has unlocked value where ‘communities’ with similar interests have become the product, but publishers have been slow to adapt, writes Piet van Niekerk. What attracts hundreds of thousands of women to pay $14.99 a month to Bikini Body Mommy, a private online community for new moms? Or, for […]

Revolutionising training and membership models: Kademy’s Victoria Mellor punts data tools to plug skills gaps

B2B businesses should build their commercial strategies around meaningful relationships with buyers through insight and content, Victoria Mellor of Kademy tells Piet van Niekerk. Challenging traditional training business models, Victoria Mellor, co-founder of Kademy, UK, wants to ride the wave of AI disruption to change training methodologies in the digital space. “When we started Kademy […]

From skepticism to strategy: How publishers will embrace AI in 2024

Despite initial apprehension about implementing generative AI, publishers are warming up to its benefits. As such, 2024 will see the AI debate shift from pondering its threats to deliberating how to integrate it into newsrooms, predicts FT Strategies manager Aliya Itzkowitz. Many media leaders initially approach AI from “a place of fear”, says Aliya. She […]

Reader Revenue

Boom saloon’s membership banishes the gloom

Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice to creative minds who don’t have cosy links to the publishing old guard. It should be weird to talk about dementia in the same breath as diversifying revenue streams (and […]

How the New Statesman won podcast commercial strategy of the year: Podcast of the week

“We’re watching very carefully the impact on our audience – we want to give them a better experience rather than just chasing the money.” Welcome to the third in our series of ‘Podcast of the Week’ — an opportunity to present a handpicked selection of media podcasts we believe have key learnings for other media […]

Publishers: Creating a global expert community that powers events

This is an excerpt from our free-to-download report, Specialist Media Innovators in Europe Specialist media businesses are thriving by serving consumer and professional communities around topics of interest. It is a bustling, agile sector with creator-led, consumer and B2B media.  We interviewed six leaders from our featured companies to dig into their strategy, uncover best practices […]

Audience Engagement

How publishers can overcome potential culture clashes: Insights from HBM Advisory

As part of our Collectif, in which we feature the work of our partners (see more here), the team from HBM Advisory looks at how UK publishers are targeting the US and offer some advice on how to overcome potential culture clashes. British musicians have always struggled to “break” America. For some reason, the songs, lyrics and images […]

Content-to-Commerce: New strategies for driving affiliate revenues

“The type of content that works best…” Attended by more than 400 delegates from 43 countries, the FIPP World Media Congress in the Portuguese town of Cascais kicked off with a look at the innovation that’s happening in the face of severe disruption. Congress 2023 brought together people from a cross-section of media and technology […]

How the New Statesman won podcast commercial strategy of the year: Podcast of the week

“We’re watching very carefully the impact on our audience – we want to give them a better experience rather than just chasing the money.” Welcome to the third in our series of ‘Podcast of the Week’ — an opportunity to present a handpicked selection of media podcasts we believe have key learnings for other media […]

Digital Innovation

Boom saloon’s membership banishes the gloom

Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice to creative minds who don’t have cosy links to the publishing old guard. It should be weird to talk about dementia in the same breath as diversifying revenue streams (and […]

AI Report: “Any media company banking on legal intervention to protect copyright might be disappointed”

In this excerpt from our latest report entitled “How Technology Especially AI & Web 3.0 Will Shape The Future of Media“, key presenters at FIPP Congress 2023 share their views on AI and Web 3.0. A key takeaway is that publishers hoping to protect their copyright and intellectual property might be disappointed. Here’s why… One […]

SPECIAL REPORT: How technology especially AI & Web 3.0 will shape the future of media

Read how AI and Web 3.0 are set to transform media with insights from top thought leaders speaking at FIPP’s World Media Congress in Portugal earlier this summer. Di5rupt, the organizer of the annual FIPP Congress, is proud to release its latest Mx3 Leadership report, AI, Technology and the Media – updates from the FIPP World […]

Platforms

Boom saloon’s membership banishes the gloom

Rachel Arthur is refreshingly optimistic. She is opening her newsroom to members – and she believes in doing good, portraying hope, and giving a voice to creative minds who don’t have cosy links to the publishing old guard. It should be weird to talk about dementia in the same breath as diversifying revenue streams (and […]

Threads: A Gen Z perspective

Mark Zuckerberg’s new “Twitter Killer” has arrived. But questions have surfaced, especially from the key demographic it needs to be successful – Gen Z. Below, we asked a Gen Z native for her early thoughts on the platform… Threads, owned and operated by Meta Platforms, was officially released earlier this month. Soon after, Meta CEO […]

The story of Europe’s hottest TikTok news account: Ac2ality

???? Listen to this article For this week’s blog post we interviewed Gabriela Campbell, co-founder of an all-Spanish news media company, Ac2ality. We dive into the work of Ac2ality to gain some insights into the company and understand Gabriela’s perspectives on the future of news. News publications within the social media sphere  Before diving into Ac2ality itself, […]

Advertising

Why affiliate revenue’s time has come: Publisher insights from Affiliz

MX3 Collectif interview, with Richard Bean—CRO of Affiliz In challenging economic times, monetisation comes to the fore of media owners’ and executives’ agendas as they try to find new ways of generating revenue. Over the previous few years more and more have turned to introducing affiliate schemes as a way to offset money that would otherwise have been harvested […]

Navigating economic uncertainty: The publishers’ path to long-term brand authority and growth

When market projections tell you to pull back, push ahead to capture your audience For the first time since August, inflation has dropped to 8.7%. But, with the cost of living crisis continuing to be felt by businesses and consumers alike, economists are staying wary of future economic uncertainty.  Despite this, the latest Advertising Association […]

Publishers see strong growth in subscriptions and advertising revenue: AOP and Deloitte report

Subscription revenues increased by 18% compared to Q1 2022, while 75% of publishers report strong confidence in advertising revenue growth The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals total digital revenue for Q1 2023 was £151.8 million, up by 0.1% from Q1 2022. Subscriptions saw the […]