The 46th FIPP World Media Congress held in Cascais, Portugal gathers leading figures from the global media industry to share insights, foster collaborations, network, and explore future trends. In the fourth of our series leading up to the event next month, we talk to Roxanne Fisher (pictured above), Director of Digital Content Strategy at Immediate Media.
As anticipation continues to grow ahead of the 46th FIPP World Media Congress – held from 4-6 June 2024 in the picturesque Portuguese seaside town of Cascais – we have asked those speaking at the event to sit down for a quick interview to introduce themselves to delegates.
This week we talk to Roxanne Fisher, Director of Digital Content Strategy at Immediate Media, who will take to the Specialist Stage on 6 June to talk about the realities of moving from experimentation to implementation when it comes to generative AI.
Could you please tell us more about your role at Immediate Media?
My role sees me working with multidisciplinary teams across the business to optimise our content delivery and output in an ever-evolving digital landscape.
What have been your career highlights so far?
I’ve been lucky to work on some fantastic brands and projects throughout my career. In my early digital editorial days, I worked for Beefeater Gin at Pernod Ricard and on Planet Earth and Later… with Jools Holland at the BBC. I then spent eight years on BBC Good Food, (five years as digital editor), and alongside a talented team took our digital reach from 4 million monthly pageviews to over 100 million. For the past five years I’ve had my most challenging and rewarding role to date, working on optimisation, innovation and R&D digital projects in a central team at Immediate Media, with the past year being all about… generative AI!
How would you sum up the challenges, and opportunities, that come with implementing generative AI at a huge company like Immediate?
There are of course vast opportunities and an equal number of challenges. The technology is still nascent and so at Immediate we are constantly working to strike the balance between meaningful yet cautious experimentation. It’s an exciting time and empowering our people to make the most of generative AI, for their own development as much as for the business, is keeping us very busy.
What would you say are the key trends in the media in 2024?
Impactful and responsible implementation of generative AI, building loyalty in customer integrations through content and product offerings that drive registration and subscription opportunities and the seismic shifting of audience acquisition, particularly the largely unknown future of search (as we know it!).
What is the best business advice you have ever received?
“There is absolutely no innovation without failure” – Brené Brown
Connect with an unparalleled global network of industry colleagues and join 500 decision-makers from more than 40 countries at the 46th FIPP World Media Congress. See the list of speakers here and the agenda here.
