Technology

9th April 2014

How to measure engagement

Three publishers share their secrets on different approaches media brands are taking to strengthen customer relationships. (The Guardian)
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9th April 2014

Why native advertising is worth a million ContentClicks

ContentClick’s native advertising solution is a strong player in blogger and publisher revenue generation (Technorati)
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9th April 2014

7 publishers doing native advertising well

Native advertising gives readers what they want: content that's valuable, sharable, and not distracting or annoying (Say Media)
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9th April 2014

Book publishers must innovate further

The industry still is not doing enough to innovate, according to speakers at the Publishing for Digital Minds conference (The Bookseller)
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7th April 2014

Should publishers invest in start-ups?

Failures could be between 85-90% in publishing start-ups, according to advice given at the Digital Innovator's Summit (Journalism.co.uk)
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7th April 2014

How do we use our tablets?

Surprise surprise, people like to read more on Kindle Fire. An analysis of how different tablet users spend their time on their devices. (Wall St Journal)
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4th April 2014

Op-ed: Demystifying royalties for magazine publishers

Publishers have a very narrow view of where royalties can come from and find the different options complicated - but opportunities do exist (Op-ed)
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3rd April 2014

Future puts 50 titles on PressReader’s network

PressReader offers global media outlets including 15,000 hotels, libraries, airlines, airport lounges and cruise ships
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2nd April 2014

Condé Nast explains approach to programmatic buying

At the Digital Innovators' Summit, Rick Welch from the CatalystDesk at Condé Nast explained the company's approach to programmatic buying (The Drum)
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1st April 2014

The new marketing mix: Product, Place, Price, Promotion and… Publishing

More brands than ever are dipping deeper into their wallets to set aside dedicated budgets to build mature content marketing systems (Op-Ed)
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