Digital Content Next (DCN) recently released findings from its second annual DCN Distributed Content Revenue Benchmark Report. The research provides marketplace intelligence on distributed content strategies and the challenges confronting publishers when
Starting this week, publishers will be able to try out a developer preview of AMP stories, which feature swipeable slides of text, photos, graphics and videos, Google announced in a blog post.
Attendees at this week’s IAB Annual Leadership Meeting in Palm Desert, California, acknowledged digital ads’ problems are far from solved, but also acknowledged there’s been progress in cleaning them up. Ad fraud
Facebook made its latest earnings announcement last week on the back of what Mark Zuckerberg dubbed a “hard” but “strong” year for the company. With time spent on the site now in decline
Google and Facebook are the biggest tech companies in terms of advertising and biggest traffic sources for publishers, but they still only account for less than 5 percent of publishers’ digital revenue,
Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace Why have Google and Facebook been so
Twenty-two years since the first banner ad ran on HotWired.com, the digital advertising industry has been revolutionised by the advent of programmatic technology. A major force in UK advertising, it is in
Referral traffic to publishers from LinkedIn has had its ups and downs, but for the last eight months, it has been on a steady uptick as publishers tweak their editorial strategies. In January, publishers