UK millennials are spending 8.5 hours consuming content across all their devices, with Generation Z spending 10.6 hours, according to new research. The findings come from Adobe’s latest report into the UK’s
Why traditional publishers fail at mobile by chasing the individual when context and creativity are king, by Joy Dean, Partnerships Director, UK & Europe, Widespace Why have Google and Facebook been so
For the second time ever, Flurry Analytics released its report on the state of mobile app usage across key markets in Europe. Flurry is a tool used by developers and marketers to
After 10 months of A/B testing its headlines seriously, the New York Times has started slicing its audience into finer segments, albeit informally. Last week, a story about airlines abandoning their in-flight
The original native advertising company, Vibrant Media, continues to compete with the world’s specialist video ad networks on viewability, scale, targeting and budget bases, with its new Vibrant Vertical video ad format.
WNIP sat down with Ally Stuart, Strategy Director at native advertising SSP Sharethrough to discuss developments in native advertising as we enter a new year. How can brands ensure the value of
The Independent, whose audience is entirely digital after the title put a stop to its print edition back in March 2016, witnessed a drop in readership from 21.1 million in the last
Mobile Web growth is the biggest indicator of overall magazine audience growth, according to the latest Magazine Media 360 Brand Audience Report, released last week from The Association of Magazine Media. The report