In 2017, Uber filed a lawsuit against Fetch Media for allegedly buying fake clicks and taking credit for app installs it didn’t deserve. Fast forward to 2019…
The latest Integral Ad Science Media Quality Report provides UK benchmarks for viewability, brand safety, and ad fraud across all digital environments and channels. Integral…
Last month, Guardian US and programmatic partner MightyHive teamed up with Google to test how much Guardian ad inventory being sold on the open marketplace…
Brand safety is one of the most critical issues facing publishers and advertisers in today’s complex digital ecosystem. To tackle the topic head on, some…
Consumer goods giant Unilever, one of the world’s biggest online advertisers, has fired a warning shot across the bows of social media giants by threatening…