Trinity Mirror’s Sunday titles still exploiting market gap
Wednesday, 16 November 2011 - 9:42pm
The bounce for these titles is showing no sign of tailing off, although they are seeing small month on month dips.
Trinity Mirror’s Sunday Mirror is up 37.68% year on year for the six months May to October, with an average net circulation for October of 1,773,627, putting on some 700,000 copies since the axing of the News of The World. Sister title The People is up 35% for the period to 804, 126 for October.
The Daily Star Sunday is also up 56.92% for the six months to 688,058 for October.
News International culled the News of the World in July to try and diffuse the toxicity of the phone hacking scandal. There has been speculation that the publisher is again looking at launching a “Sunday Sun” to fill the gap.
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