They won’t be setting any advertising page records like they did in 2007, but several fashion magazines are on course for winning some significant victories this year.

Perennial fashion ad page heavyweight Elle raked in 382 ad pages for its September issue—climbing 18 percent over 324.8 pages during the prior year issue, publisher Hachette Filipacchi Media U.S. says.

At Condé Nast, the greatest ad page growth came from Glamour, which upped its ad page count by 57.3 percent over last year’s September issue, to 241 pages. Its thicker sister title, Vogue, saw the ad page needle spike 24.1 percent to 532 pages. W magazine’s pages are up 31.3 percent.

Meanwhile, Condé Nast's Allure recorded a 1.4 percent bump in ad pages for its September issue and Lucky saw pages drop 10.9 percent, the company says.

More ... http://www.foliomag.com/2010/beefing-fashion-titles-pack-ad-pages