Total US newspaper industry's revenue less than Google's alone
Friday, 16 March 2012 - 9:42am
And print advertising, according to figures compiled by the Newspaper Association of America (NAA), was off by 9.2%.
The industry posted total ad revenues of $23.9bn (£15.2bn), a decline of $1.9bn (£1.2bn) from the previous year.
Though the NAA does not have current numbers on circulation revenue - nor on other activities, such as contract printing, events and social media assistance to businesses - Poynter's Rick Edmonds estimates that those add roughly $10bn (£6.7bn).
This would mean that US newspapers are a $34bn (£21.6bn) industry. By contrast, Google alone recorded revenues of $37.9bn (£24.1bn) for 2011.