The Top 5 e-Readers on the Market

Friday, 22 November 2013 - 4:31pm

The Top 5 e-Readers on the Market

e-Readers have something that the top smartphones and tablets don’t: an undeniable sense of identity. Quite simply, they’re designed for reading books. Meanwhile, tablets and smartphones are designed to do about 30 different things, few of which most customers really care about.

Then there’s the matter of distraction. “I can get absorbed in my Kindle more than the iPad,” said Sid Savara, who has owned three e-readers and two tablets. “With the iPad there are notifications, games, browsing. I feel kind of mentally exhausted. With the e-reader, I can just get lost in a book for hours and when I put it down I feel relaxed.”

“The lack of clutter [with e-readers] allows the users to dive straight into the content without distraction,” said Jordan Edelman, CEO of Appetizer Mobile. “For users that can filter those distractions out, a tablet is the way to go. For everyone else, I would recommend the e-reader.”

The top 5 are:

5. Kobo Aura HD

4. Barnes & Noble NOOK Simple Touch Reader

3. Kobo Glo

2. Barnes & Noble NOOK Simple Touch Reader with GlowLight

1. Amazon Kindle Paperwhite

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