Marking a significant entrée into e-commerce, magazine publisher Time Inc. has acquired StyleFeeder, a Web site that produces recommendations for products like shoes, clothing and accessories based on inferences about people's fashion preferences.

Time said it plans to fold StyleFeeder into its InStyle division, using its technology to power e-commerce on the InStyle.com Web site.

That site already offers a host of interactive features. On the home page today, for instance, users are invited to upload a picture of themselves to see how they would look with their hair made up in the outsized blonde bob sported by pop singer Lady Gaga.

Then in the "Hollywood Makeover" section, visitors can pour through the hair and makeup choices of a galaxy of entertainment industry notables.

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