The magazine launch will be accompanied by an insight initiative to help advertisers see the impact of ads on shopper behaviour, led by the creator of Tesco’s Clubcard loyalty scheme, Dunnhumby.

The Real Food magazine, published by Cedar Communication, launches in March as a 60-page, “handbag-sized” title with a circulation of 1.25 million.

The magazine aims to provide customers a practical guide to planning and cooking meals alongside recipes, advice and money saving tips.

Additionally, Tesco is launching a website to accompany the magazine which consolidates all Tesco’s digital food content and allows customers to access recipes, video cooking tutorials and meal planners with direct click-to-buy links to Tesco’s online grocery channel.

The supermarket is also relaunching its existing bi-monthly lifestyle magazine in the same “handbag-sized” format.

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