Gapper notes that the Guardian’s parent company lost $93 million in the last fiscal year, despite having a website attracting 35 million unique visitors globally, and 13 million domestically. He reckons that charging some of those subscribers could make the Guardian’s problems disappear:

- Outsell, a research group, reported this week that only 6 per cent of US online readers say they would pay online news sites if they charged.

- If we are to take the figure at face value (which I don’t think we should), then The Guardian could get 2.1m people to subscribe to it online, making it highly profitable at a stroke.

The logical flaws here are huge. Let’s just count a few .................

More ... http://blogs.reuters.com/felix-salmon/2010/01/21/running-the-numbers-on-...