Newspaper/Magazine Ads Seen as Best Way to Find Bargains
This year the post-holiday period has seen even more sales and bargain hunters out there searching for larger discounts. With the plethora of media available to them, bargain hunters have many more places to search for the best bargain.
Almost one-quarter of adult Americans (23%) believe that newspaper and magazine advertisements are where they can find the best bargains. Just under one in five (18%) believe online advertisements are most likely to help them find the best bargains. Over one in ten each say direct mail and catalogs (12%) and television commercials (11%) are where to look while just 2% say radio. And, one-third of Americans (34%) believe the type of ad makes no difference when they are looking for the best bargain.
These are some of the findings of a new Adweek Media/ Harris Poll, survey of 2,136 U.S. adults surveyed online between December 14 and 16, 2009 by Harris Interactive.
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