Philip Chisholm, NewsPrints UK marketing manager, commented. “99.7% of the Readers visiting the photo galleries are viewing the pictures for entertainment, only the people and their families that are in the community type published pictures are buying prints or digital downloads.

This represents 25% of the actual pictures that are published in the Regional and National Press. This gives the newspaper on average a £10 net profit return from each sale.”

The Reason for introducing Drop Seller products online. These Photo galleries which are attracting such mass audiences are a honey pot, Unique Reader visits numbers this year to date are 160 million that’s nearly 18 million a month and growing fast.

In creating the opportunity for the Newspapers to ‘drop sell’ products from their free to News websites, ‘drop selling’ harvests a revenue stream far greater than the unproven model of asking Readers to buy internet published news online. Especially when we are competing in the UK with the BBC!

The NewsPrints Photo Order Press software allows Editors to create deals with local suppliers and mount Reader offers in paper.

Once the offer is in place, both online and in paper, Readers can buy online or within the Newspaper reception with cash.

The Photo Order Press ‘Counter sale’ or ‘Internet sold’ products automatically get transacted by the Drops Sellers, who Packs and Post the goods on the Newspaper behalf.

NewsPrints underwrites the customer care and distant selling part of the transactions once due diligence with the drop seller is seen to be compliant.

This will also lead the way to the newspaper being able to sell other products to mobile devices other than photographs with a specific eye on eReaders market place.