The New York Times wants to break into the online video market, according to a report by AOL's Daily Finance (via Romenesko). Presumably, the idea is to capture some of the eyeballs that stare vacantly into their computer monitors over a $5 foot-long.

Citing "sources familiar with the planning," Daily Finance says the Times will roll out the lunchtime video this spring:

The show, which could debut as soon as a month from now, will be produced on the fourth floor of the Times's offices and air around lunchtime EST, when consumption of online video peaks.

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