Another sad circulation milestone was passed in December. For the first time since the end of the second world war, fewer than 10m national newspapers were sold on any day of the week across Britain. According to the ABC figures for December, the 10 national dailies published from London together sold 9,777,370 copies, down on the same period a year ago, while the 10 Sundays sold 9,526,843 in total.

These figures also confirm the other long–running trend in which the Sunday titles are losing ground faster than the dailies, mainly because the Saturday editions are so popular.

To put these sorry statistics in context, they do not include the Scottish-based titles, though all of these are suffering from marked year-on-year declines as well.

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