Meredith, the Iowa-based owner of Better Homes & Gardens, Ladies Home Journal and Family Circle magazines, is building a presence on Madison Avenue.

Over the past few years, the magazine publisher has bought up a series of digital-ad agencies, forming a full-service marketing shop. Called Meredith Integrated Marketing, the operation has created custom publishing, email, social media and mobile campaigns for major marketers, including Kraft Foods, Chrysler and Wells Fargo.

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