Digital publishing vendor Zinio has received much media attention over the last week with its announcement of an iPhone app at the Consumer Electronics Show that’s drawn interest from big name magazines such as Car and Driver, Marie Claire and Yoga Journal (and most recently OK!). But iPhone apps are fairly common among digital magazine vendors. Advanced, Texterity and Nxtbook offer their own versions as well.

But what could pay off big for publishers are digital edition vendors developing services that can tailor content for multiple devices—serving as the middlemen between the publishers creating the content and the emerging devices (mobile apps, e-readers, tablets, etc.) that will ultimately feature it.

More ... http://www.foliomag.com/2010/iphone-apps-are-nice-it-s-one-stop-shop-will-benefit-publishers