This week's iPad launch brought publishing's future back to many media minds; we asked two agency thinkers to argue the pros and cons of the device's potential for reviving a sagging industry. Arguing pro is Hill Holiday's Greg Winter; con is Hill Holiday's Ilya Vedrashko.

Pro: It might take time and some tweaks along the way, but yes, the iPad is going to save the publishing industry.

1. Do or die time
Magazines and newspapers have been giving their product away for far too long. Over the past few years we've seen newsrooms shrink and magazines and newspapers disappear. And it's not necessarily because of declining numbers. More people than ever before are reading news, they just don't pay for it. Consumers get news content online for free. Good journalism should and will cost something. Or it will disappear. And we need good journalism -- it's part of our democracy (but that's a completely different story). Also, there are tens of thousands of publishing and news jobs at stake today, and there's nothing like the survival instinct to spur innovation and action.

More ... http://adage.com/digitalnext/post?article_id=141817