HR Future publisher Alan Hosking has embraced the potential for significant cost savings and an increased footprint (and ABC circulation) that digital editions hold for B2B publishers.HR Future has achieved an ABC-certified circulation of 15 468 for the period April 2010 to June 2010, up from 9733 in the corresponding previous period, of which 13 428 come in the form of digital editions.

Printing and distribution has always been a prohibiting factor towards building circulation in the B2B segment. It would be fair to say HR Future would not find printing this number of magazines financially sustainable. With nearly 87% of it circulation being digital, it now doesn't have to.

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