The new platform will come in two flavors: a free version for smaller publishers with simpler needs and a full-featured option that will deliver more powerful services to larger publishers.

According to Google, DoubleClick for Publishers is designed to be a one-stop shop for content creators to find advertisers, manage advertising on their sites and analyze data to increase ad effectiveness.

DoubleClick for Publishers also includes a new Application Programming Interface, which will allow users to create their own Web-based advertising applications and integrate them into the service.

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