Future and Dennis reveal Apple Newsstand performance

Monday, 24 October 2011 - 3:24pm

Future made a large number of titles available at the launch of Newsstand, Apple's digital shop for magazine and newspaper content, including T3 and Total Film, while Dennis had a smaller range of Men's Fitness and Health & Fitness, followed by Evo.

Newsstand was introduced in Apple’s iOS5 update last Wednesday (12 October) offering publishers improved signposting and letting iPad and iPhone users keep better track of their magazine apps.  Newsstand also automatically downloads new issues for subscribers.

Mark Wood, Future UK chief executive, said the company was giving away back issues on Newsstand and so was not charging for all content, but had made sales including subscriptions worth "hundreds of thousands of pounds".

Read more at Brand Republic ...

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