France Ponders “Google Tax” on Online Advertising
In France, a government-commissioned report has put forward the idea of placing a tax on online advertising revenue, and applying the funds to publishers and content creators whose businesses have been adversely impacted by digital media. The levy would apply to any online advertising network operating in France (regardless of whether the company was located there or not) and is generally being referred to as a “Google tax,” in reference to Google’s dominance of the online advertising industry, although it would apply equally to Microsoft, Yahoo, AOL, and a myriad of other companies engaged in online advertising.
The goal of the tax would be to provide revenue to creators and publishers whose businesses have been hurt by the digital revolution and work against advertisers profiting from advertisements running alongside materials—including illegally distributed media—while the authors and publishers receive nothing.
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