The Evening Leader, which covers Wrexham, Flintshire and Chester, will become ''the Leader'' from 14 September.No redundancies or major staff changes will happen as a result of the plans which follow an experiment in January this year, whereby the Evening Leader''s Friday edition was printed overnight, resulting in a sales increase, according to the NWN Media title.First launched in 1973, the Evening Leader will also undergo a makeover and have individual sections tailored to give each day a different theme.There will be a new sports supplement every Monday and a celebrity news section with
The Evening Leader, which covers Wrexham, Flintshire and Chester, will become 'the Leader' from 14 September.No redundancies or major staff changes will happen as a result of the plans which follow an experiment in January this year, whereby the Evening Leader's Friday edition was printed overnight, resulting in a sales increase, according to the NWN Media title.First launched in 1973, the Evening Leader will also undergo a makeover and have individual sections tailored to give each day a different theme.There will be a new sports supplement every Monday and a celebrity news section with content "developed radically with the aim of attracting a new audience to add to the existing loyal readership", said the paper in a statement.This latest development follows the recent relaunch of all the websites run by titles in the NWN Media stable.Editor-in-chief Barrie Jones said: "Of course we will still be packing the paper with as much local news as possible."But I believe that our experiment on a Friday clearly shows that the extended shelf life of a carefully packaged morning title exceeds the sales potential of a traditional evening paper no matter how up to date that is made to be.More ...