eMarketer Webinar: Keys to Online Display Advertising

Posted: 21st June 2010 Bookmark and Share

* How display works with search and offline campaigns—and  makes the parts bigger than the whole
* Pros and cons of different display creative options—and why banners, rich media and video fulfill different functions
* How online display ads help support brand marketing goals—and why it isn't simple
* How audiences react to display ads—and how their behavior sometimes contradicts what they say
* Ad targeting, the privacy debate and related issues—and why they matter

Register here ... https://www1.gotomeeting.com/register/255513760

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