He will use his publications as part of a £1bn investment program to bolster his channel against public service broadcaster the BBC and commercial rivals, including ITV, Channel 4 and BSkyB.

However, although Desmond will be able to launch a print advertising blitz through his publications, he will not be able to reverse that and promote his publications on the terrestrial channel he acquired for £103.5m from German broadcaster RTL on Friday night.

The Express has a daily circulation of 664,293, while the Sunday Express reaches 566,934. OK! magazine currently sells 588,546 copies a week.

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