On-Demand Publishing Opens Up Magazine Industry
The new pioneers in on-demand magazine publishing hope to save aspiring publishers from this expensive and cluttered fate.
Online services that streamline the magazine publishing process are making it possible for anyone who can create digital content -- in the form of a PDF, an RSS feed, or even just text in a word processor -- to shape that content into a print magazine that readers can order online. This process, which is free for publishers to use, enables a wide variety of individuals to enter the magazine market, and might even be a new distribution method for existing publications facing financial difficulties.
Moving Beyond the Advertising Model
Bruno Bornsztein, founder of the website Curbly.com, is today a magazine publisher thanks to one of these on-demand services. Curbly focuses on interior design and home décor, and while it had become a relatively successful ad-supported site with an active user community, Bornsztein wanted to diversify its offerings.
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