Consumer Powerhouses Unite to Reinforce the Power of Print
The biggest players in consumer magazine publishing have banded together to remind readers that print magazine medium is still very much alive, and kicking.
Time Inc., Condé Nast, Hearst, Meredith Corp. and Wenner Media jointly announced today a campaign called “Magazines, The Power of Print,” which will span print and online. Also participating in the campaign are Active Interest Media, American Express Publishing, Bonnier Corp., Emmis, ESPN, National Geographic, New York magazine and a host of third party Web sites.
The seven-month, $90 million campaign is expected to roll out with the May issues of nearly 100 print magazines and their Web sites. For weeklies, the campaign will kick off with the issues on sale the week of April 5.
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