Condé Nast demands respect with its iPad strategy
With the advent of e-ink and e-book readers such as the Kindle, the same transition to the online realm has started to take place for books. And today we’re at the brink of the next transition of content to move into the digital realm; yes, we’re talking about print magazines.
Condé Nast, publisher of magazines including Vogue, Wired and Glamour has announced it will begin making some of its magazines available for the Apple iPad, beginning this April. The first titles to be published will be the April edition of GQ followed by Vanity Fair for June and The New Yorker and Glamour following soon after. GQ has been already available on the iPhone as an app previously. WIRED will be hitting the iPad in June.
WIRED leading the way
Condé Nast is one of the first to adopt the iPad as a magazine publishing platform. Its technology imprint WIRED has been leading the way with an enthusiastic reception of the iPad in its editorials and a very refreshing opinion in how it can change the way magazines are published. Its editor-in-chief Chris Anderson called it a ‘game changer’ in magazine publishing. A few weeks ago, WIRED already presented a demonstration version of its magazine, made in Adobe Flash, and shown on a supersized screen symbolizing the iPad. This demonstration showed the digital magazines can include special dynamic content previously deemed impossible in print. Video advertisements and moving pictures were some of the dynamic features.

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