Circulation falls for UK quality press

Thursday, 17 December 2009 - 10:10am

 

Quality daily newspapers in the UK are suffering falling daily circulation as well, Peter Preston reports in The Guardian.

Circulation for national dailies is down 4.2% this year, while Sunday papers are down 7%. Circulation for The Guardian is down 14.8%, the Independent is down 7.2%, the Times has fallen 9.4%, and the Financial Times has dropped 9.2%.
It's not always fair to make this kind of comparison, Preston comments, considering that November 2008 was the month that President Obama was elected, and sales were likely to be up. What he doesn't mention, though, is that circulation has to be measured consistently, and audit dates can't be moved around each year to take major news events into account.  
Circulation for national dailies is down 4.2% this year, while Sunday papers are down 7%. Circulation for The Guardian is down 14.8%, the Independent is down 7.2%, the Times has fallen 9.4%, and the Financial Times has dropped 9.2%.
It's not always fair to make this kind of comparison, Preston comments, considering that November 2008 was the month that President Obama was elected, and sales were likely to be up. What he doesn't mention, though, is that circulation has to be measured consistently, and audit dates can't be moved around each year to take major news events into account.
 http://www.editorsweblog.org/newspaper/2009/12/circulation_falls_for_uk_quality_press.php

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