b2b Editors Are Digitally Deprived

Posted: 2nd March 2010 Bookmark and Share

Four out of five respondents to a survey by the American Society of Business Publications Editors (ASBPE) and the Medill School at Northwestern University said they had only one day or less of company training on digital technologies or techniques in 2009. The median amount of digital instruction was less than half a day, and 36% of editors said they had been given no training.

Worse still, the training that b2b editors did receive last year was the least satisfactory of any corporate initiative as ranked by the editors.

While b2b editors are working without much, if any, training for the digital world, their workload increasingly involves online publishing. The survey found that 38% of editors spend at least half of their time now working on digital content, and even more (62%) feel that spending more time on digital would benefit their publications.

More ... http://www.minonline.com/news/b2b-Editors-Are-Digitally-Deprived_13589.html

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.