With the increasing prevalence of the Internet during the past decade, the print media industry has seen a major slide in circulation and profits. Apple’s announcement Wednesday introducing its new mobile device, iPad, as well as the rise in popularity of e-readers such as Amazon’s ‘Kindle’, has given print industry experts a reason to be optimistic. Roger Fidler, the program director for digital publishing in the Reynolds Journalism Institute (RJI) at the University of Missouri, believes the new generation of tablets and e-readers holds a bright future for print media.

“Everyone now recognizes that the future of publishing is digital. We are positioning RJI to play a major role in the adoption of digital media for journalism and advertising.”

The newly-introduced Apple iPad will head the next generation of mobile devices capable of incorporating digital media. The iPad’s color screen display, wireless Internet access and portability will create new opportunities for publishers to present more visually compelling content for online newspapers and magazines.

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