Ad spending to stabilize in 2010, online to lead the way
Advertising spending forecasts for next year represent the first glimmer of hope that the ad market will finally stabilize after an unprecedented downturn. (Source: DMNews)
Three leading industry prognosticators weighed in with predictions for next year: ZenithOptimedia said advertising spending will grow globally by 0.9% in 2010 to nearly $448 billion; GroupM predicted similar growth (0.8%) to $448 billion; and Magna Global had a more optimistic prediction of a 6% global advertising increase to $380 billion.
ìGlobal ad outlook is a 'V' in China and other faster-growing markets, with the mature countries looking at a flat-to-negative 2010, pending revived marketing from auto and finance in particular,î said Adam Smith, GroupM futures director. ìSooner or later, brands will need rebuilding. Advertisers the world over are wondering if consumers have suddenly become more resistant to advertising. They have not, but they're just a little reluctant to spend.î
Original article ...
http://www.dmnews.com/ad-spending-to-stabilize-in-2010-online-to-lead-the-way/article/159296/
Three leading industry prognosticators weighed in with predictions for next year: ZenithOptimedia said advertising spending will grow globally by 0.9% in 2010 to nearly $448 billion; GroupM predicted similar growth (0.8%) to $448 billion; and Magna Global had a more optimistic prediction of a 6% global advertising increase to $380 billion.
Global ad outlook is a 'V' in China and other faster-growing markets, with the mature countries looking at a flat-to-negative 2010, pending revived marketing from auto and finance in particular,î said Adam Smith, GroupM futures director.
Sooner or later, brands will need rebuilding. Advertisers the world over are wondering if consumers have suddenly become more resistant to advertising.
They have not, but they're just a little reluctant to spend.
Original article ...
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