The total figures for the year 2009 reveal that US weeklies are facing effects of the recession, with Condé Nast hit the hardest.

The Publishers Information Bureau (PIB) has released the US figures for 2009's advertising revenue, and dismantled another myth.

While everyone knew that daily newspapers were in serious trouble, the hope of the publishing industry was that weeklies were preserved from harm. But the new figures are troubling for the magazine business, with magazines losing on average one-quarter of their ad pages in the last year.

Advertising revenue totalled $19.5bn in 2009, a 17.5% decline against 2008, generating a total of about 170,000 advertising pages (the year-on-year 25% drop).

The figures are the worst drop ever recorded by the PIB, which was founded in 1947.

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