The Daily Telegraph's circulation slipped below the 700,000 mark for the first time last month, according to the latest figures from the Audit Bureau of Circulations, published today.

In another grim month for the daily quality market, the Daily Telegraph, Times, Guardian and Independent all recorded double-digit year-on-year percentage circulation declines, while the Financial Times dropped below 400,000 copies.

The Times and Daily Telegraph's figures partly reflected their decision to remove the last traces of bulk distribution from their sale last month, which still accounted for almost 35,000 copies between them in December.

This leaves the Independent, FT and the Daily Mail as the only UK national daily papers still employing the sales-boosting tactic, whereby multiple copies are sold for a nominal fee to hotels, airports and gyms and given away free to the customer.

More... http://www.guardian.co.uk/media/2010/feb/12/daily-telegraph-abcs