Media Briefing bring together the essential developments in Virtual Reality and how publishers are using it to innovate by rounding up some of the top recent stories. TOP STORY: Popularity of Sony’s
Media tech expert Stephen Masiclat thinks publishers need to pay attention to the promise of augmented reality rather than be distracted by the virtual reality buzz. Publishers are increasingly dipping their toes
VR has a serious reputation for being expensive, both in terms of the production technology and the gear users need to experience it. But some publishers have found their way around this.
Facebook plans to invest more than $3 billion in VR over the next decade. CEO Mark Zuckerberg sees virtual reality as a future computing platform that his company has a chance to own,
The Guardian has developed a new virtual reality (VR) experience that lets audiences explore London’s Victorian sewers. The project is the first in a series of six films the outlet will produce
YuMe, the global audience technology company powered by data-driven insights and multi-screen expertise, and Nielsen, has released a neuroscience-informed research report demonstrating how the unique power of virtual reality (VR) platforms present marketers with incredible potential.