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25th February 2010

United Business Media Acquires Game Advertising Online

United Business Media (UBM), a publisher of business-to-business publications, announced on Tuesday that it has acquired Game Advertising Online (GAO) for $1 mi Read more...

9th September 2009

Magazine and TV ads more effective than online

A study that measured advertising effectiveness throughout multiple media using AdWorks methodology and eye-tracking software has found ads in magazines and on Read more...