Internet marketing
Internet advertising appears to begin its comeback
After bogging down in the recession, Internet advertising is regaining the momentum that has made it the decade's most disruptive marketing machine. Read more...
US online ads fell for second quarter in a row
Internet advertising in the United States slipped 5 percent in the second quarter as the recession extended the first slump in online marketing since 2002. Read more...
In a First, Web Advertising Outpaces TV in U.K.
In what's believed to be a first for a major ad market, internet advertising has overtaken TV ad spending in the U.K. Read more...
Advertising set for mild 2010 recovery-forecast
The downturn in global advertising is approaching its lowest point and, after a fall of 8.5 percent in 2009, the industry should see a mild recovery in 2010, a Read more...
Forecast: Decline in magazine ad spend but increase in digital
While global entertainment and media spending is expected increase from $1.4 trillion to $1.6 trillion by 2013, some traditional markets Read more...
B2B companies plan to increase online spending in 2010
Despite the ongoing recession it appears that business-to-business companies plan to moderately increase marketing budgets throughout 2009, but that number will Read more...
Publishers should embrace social media
E-mail and search are still the two biggest drivers of revenue in online marketing and if you can tie social media into these channels, it seems that this will Read more...
Magazine and TV ads more effective than online
A study that measured advertising effectiveness throughout multiple media using AdWorks methodology and eye-tracking software has found ads in magazines and on Read more...
Next Generation AdSEND Online Ad Delivery Service
City AM, Hachette and IPC are among the first to accept ads via AdSEND ... Read more...
UK Internet ad spend up 17%, overall market down
Internet advertising in Britain was the only ad medium to grow in 2008, rising 17 percent and bucking the overall 3.5 percent industry fall Read more...
