Facebook is starting to bypass adblockers on its desktop website, in the company’s first major foray into the war between advertisers and those who would see an internet without any advertising at all.
There is tension between Facebook’s business model and organisational purpose. Facebook want people to connect with family and friends, yet want advertisers to use their platform. They have been massively successful on
When looking for scale, it’s difficult to beat Facebook’s billion-plus users accessing the service at least once a day. But while there’s an upside to scale, there are downsides too – both
Not long after Instagram debuted Stories, a very ‘Snapchatty’ feature that allows users to share slideshows of images and video independently of their profiles, publishers have pounced on the opportunity to show
Facebook is escalating its war on “clickbait” headlines by instituting a new system on its newsfeed that will weed out misleading and exaggerated headlines the same way that email spam filters weed out
A source familiar with the matter, who has discussed the ads with Facebook, said the new format will appear five minutes into real-time broadcasts on the platform, and will last up to
When Facebook unveiled a bot platform for Messenger at its F8 developers’ conference, The Wall Street Journal was one of the first news outlets to jump on board. Launched in April, to
On average, big advertisers now spend nearly a quarter (24%) of their digital ad budgets on social media, and nearly half (47%) plan to boost it over the next six months. That’s