Google & OpenX release study showing publishers experience 48% revenue lift through Google Exchange Bidding collaboration

OpenX and Google have announced the results of a year long collaboration with Google’s Exchange Bidding product, a server-to-server technology that enables stronger dynamic competition for a publisher’s ad inventory. The results

TabMo Partners with Integral Ad Science to help marketers with brand safety, fraud and viewability measurement

TabMo, the first mobile DSP combining programmatic ad buying with proprietary creative ad units, and Integral Ad Science (IAS), the global measurement and analytics company that builds verification, optimisation, and analytics solutions

OpenX acquires two tech companies to provide advanced protections for publishers

OpenX, the global leader in quality programmatic advertising, has announced that it has completed the acquisition of privately held technology companies Mezzobit and PubNation. The acquisitions further OpenX’s commitment to empowering publishers with

OpenX launches industry’s first transparent first-price auction for programmatic buying

OpenX, the global leader in quality programmatic advertising, has launched first-price auction functionality, the industry’s first fully transparent first-price auction solution enabling buyers and publishers to effectively navigate the changing auction dynamics in