7th January 2010
News Publishers Start Seeking Money From Twitter Feeds
When Kim Kardashian can ask $10,000 just for sending a marketer's tweet to her 2.8 million followers on Twitter, traditional news companies have to wonder whether they can cash in too. (Source: Advertising Age) Read more...
5th November 2009
6 factors publishers must address to avoid extinction
There will be a massive shake out over the next couple of years with many old brands lost and new, niche ones created. Here's why publishers face a critical challenge to survive. Read more...