Online Revenue
Brits won’t pay for web content
A hugely significant KPMG survey has somewhat conclusively confirmed what we have long known – people are not prepared to pay for web content. (Source:Mobile Computing News) Read more...
Online newspaper advertising increases
The Daily Mail and General Trust (DMGT) experienced a growth in its advertising in the last quarter as revenues rose by 46 per cent for online ads and 19 per cent for retail display marketing. (Source: IAB) Read more...
Apple and Publishers Clash over iPad Magazine Subscription Plans
Earlier today, All Things Digital revealed that for the last couple months, Time Inc. and Apple Inc. have been quietly battling over iPad magazine subscriptions (Source: Pad Gadget) Read more...
Publishers can go much further to building sustainable relationships by adding value
Media brands, from magazine publishers to newspapers, are more concerned than ever about their ability to engage customers and remain profitable - and with good reason (Source: Journalism.co.uk) Read more...
Times paywall: more analysis of the data
So, if you take a newspaper and charge for its website, do you get growth or contraction overall? (Source: BeeHiveCity) Read more...
If Banner Ads Are Dead, What's Next?
Much was made of MSNBC.com's decision to relaunch its web page with 30 new ad formats - none of which were banner ads. (Source: MarketingVox) Read more...
Newspapers Having Trouble Reporting On Their Own Paywalls
It appears that newspaper giant Gannett, owner of USA Today and a bunch of regional newspapers, is beginning to experiment with putting up some paywalls on many of its regional newspapers. (Source: Techdirt) Read more...
Haymarket trials paywalls
Move on Asian advertising title's website comes as publisher relaunches UK web portal Brand Republic (Source: Guardian) Read more...
eMarketer Webinar: Keys to Online Display Advertising
The growth trends for display advertising—and what they mean Read more...
Where Is Online Advertising Most Powerful?
Amid a fragmented advertising market, online publishers like newspaper sites are making the case that ads there are more effective — even as users flock to other online destinations, like social networks. (Source: Wall Street Journal) Read more...
