Online Marketing
5th January 2012
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Trinity Mirror buys email and mobile firm Communicator Corp for £8m
Publisher's acquisition is part of strategy to build digital marketing services business (Guardian)
6th December 2010
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Online Ad Spend Continues Double-Digit Growth
Large brand marketers and SMBs are major contributors to ongoing increases (Source: eMarketer.com)
26th October 2010
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Condé Nast plans to use Adobe's tablet publishing tool
Existing apps to be reworked using Adobe software (Source: Electronista)
12th July 2010
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Strapped for Cash, Condé Nast’s Reddit Asks For Donations
Yes, even a digital product owned by publishing powerhouse Condé Nast can be strapped for cash. (Source: Folio)
7th July 2010
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IDG Rolls Out Video Syndication Network
Expands offers to allow publishers to tap into growing online video ad market. (Source: Folio)
2nd July 2010
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If Banner Ads Are Dead, What's Next?
Much was made of MSNBC.com's decision to relaunch its web page with 30 new ad formats - none of which were banner ads. (Source: MarketingVox)
24th June 2010
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3 in 5 Web Users Read Online Newspapers
Almost three in five US internet users read newspapers online each month, according to comScore Media Metrix data. (Source: MarketingVox)
23rd June 2010
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Former TiVo President to Lead Joint "Hulu for Magazines" Effort
Morgan Guenther is to create a digital hub so consumers can access magazine content easily (Source: ClickZ)
23rd June 2010
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Google's U.K. Chief Says Mobile Comes First
The search giant's focus on mobile advertising and services, predicting a period of rapid growth in the next three years. (Source: ClickZ)
16th June 2010
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Creating a Unique Mobile Experience With iPad—Which Industry Will Be First?
Publishers are well placed to take advantage of the iPad - here's 5 things you should be doing now. (Source: MarketingProfs)