How Google Will Dominate the Future of Advertising
The concept of what constitutes an effective advertising model is constantly shifting, and this week Google (Nasdaq: GOOG) gave us an idea of which way things are currently zigging. What's amazing is how clueless some advertisers still are in an age when they could be spending money in highly efficient ways. (Source: The Money Times) Read more...
Google: FTC's proposals to help newspapers would hurt journalism
Search giant makes strongly worded case against government agency's suggestions for tightening law on aggregation (Source: Guardian) Read more...
Google's U.K. Chief Says Mobile Comes First
The search giant's focus on mobile advertising and services, predicting a period of rapid growth in the next three years. (Source: ClickZ) Read more...
Google to Offer Paid Content Plan for Publishers
Google is planning to roll out a microtransaction system that will allow its publisher partners to monetize content across Web, mobile and tablet platforms ... (Source MINonline) Read more...
Google Reveals Revenue Shares For Its AdSense Network
Google on Tuesday unveiled the revenue shares for its AdSense products, revealing that AdSense for content publishers take home 68 percent of revenue, while AdSense for search participants earn 51 percent of earned revenue. (Source: PC Magazine) Read more...
Murdoch’s Next Step: Hiding UK Times Articles from Search Engines
In four weeks, The Times‘ network of news sites will no longer allow search engines to index its articles. (Source: Mashable) Read more...
Google: Publishers should maximise readership to maximise profit
Search giant's bosses say they want to collaborate on paywalls and subscription tools - and have held talks with Rupert Murdoch (Source: Guardian) Read more...
Google boss tells newspapers he feels their pain
Not content with being the CEO of an ad-selling, phone-punting, operating-system-developing, online-apps-hosting, tablet-designing, and search-providing megacorp, Eric Schmidt apparently believes he's also a newspaper publisher. (Source: The Register) Read more...
Google Android Tablet Imminent
Google is almost ready to start selling its own tablet. The device, according to the New York Times, will be “an e-reader that would function like a computer.” (Source: Wired) Read more...
Google’s Chief Economist: “Newspapers Have Never Made Much Money From News”
Google chief economist Hal Varian gave a presentation to an FTC workshop on the changing economics of the newspaper industry. (TechCrunch) Read more...
