For politics and business publisher Axios, Apple beats Google and Facebook when it comes to platforms for a simple reason: It’s easier to monetize. Axios isn’t interested in standard display, so Apple
For The Telegraph, Apple News has become the most effective third-party platform at driving readers to its own sites and app — where it can eventually turn them into subscribers. The Telegraph
When Apple News launched, The Washington Post made all its content available on the news aggregation app. Since then, it’s lobbied successfully for Apple’s editors to promote Post stories on the app.
Apple’s App Store search ads have been live for just a few months, and they’re already a hit with publishers big and small. According to multiple sources, the search ads are outperforming
Apple is preparing to increase the price of apps in the UK in its latest move to counteract the impact of Brexit on its business. The iPhone-maker raised the prices of its
A decade ago yesterday, Steve Jobs unveiled the iPhone, and nobody knew quite what to think. It was expensive; it didn’t have 3G; there was no physical keyboard and the touchscreen didn’t
Welcome to Pugpig Pointers, a new series of weekly tips, tricks and tutorials on how to get the most value from your apps. We’re going to kick off our first series, all
A number of publishers say Apple News is sending them a significant traffic boost in the past month, but it’s doing little to help them monetize it. Publishers say traffic has boomed