Advertising
17th June 2013
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Could AppNexus's digital ads save UK newspapers?
The advertising technology company hopes digital ads will continue to fund great journalism (Guardian)
14th June 2013
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Telegraaf Media Groep (TMG) goes live with Lineup Systems’ AdPoint
The solution, which covers 350 users booking over 6000 ads per week was successfully implemented in just under 3 months
13th June 2013
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Say Media partners with Acer to launch groundbreaking new ad solution
Say Media, the pioneer of Point-of-View Publishing, today announced a groundbreaking new digital brand experience on ReadWrite called Adaptive Ads
11th June 2013
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Magazines find success selling iPad ads
While print ad sales were lacklustre in Q1, one area did see a nice uptick in growth: sales of ads on iPad editions (Mashable)
7th June 2013
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Op-ed: Ads must support editorial - four key points
Ad-supported publishing models must support the editorial team, otherwise journalists can feel undervalued and tensions intensify (Op-ed)
7th June 2013
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Nivea magazine ad includes solar-powered phone charger
Beach-goers plug their phones into a USB insert in the ad, and the page's solar panels provide the energy to re-charge a phone's battery (Daily Mail)
20th May 2013
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Hearst Magazines International launches Totally Global Media
TGM is a worldwide advertising platform comprised of Hearst Magazines’ websites and Hearst’s international publishing partner websites (Hearst)
16th May 2013
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Magazines slow to embrace cross-platform advertising
Online consumer publishers have been slow to respond to demand for multi device optimisation regarding advertising, according to new report (Fourth Source)
9th May 2013
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News International implements new ad-booking platform
News International is implementating a new AdPoint advertising booking platform from Lineup (press release)
8th May 2013
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How to use content to drive commerce – five top tips
What exactly is ‘content’ and where should a brand start when it comes to creating it for marketing purposes? (Op-ed, David Tokheim, Say Media)