Advertising
How Google Will Dominate the Future of Advertising
The concept of what constitutes an effective advertising model is constantly shifting, and this week Google (Nasdaq: GOOG) gave us an idea of which way things are currently zigging. What's amazing is how clueless some advertisers still are in an age when they could be spending money in highly efficient ways. (Source: The Money Times) Read more...
US: Fashion Titles Pack on Ad Pages
Big fall fashion issues shaping up larger than last year. (Source: Folio) Read more...
UK newspaper ads expected to grow for first time in three years
ZenithOptimedia has revised this year's forecast for advertising growth and expects the UK ad market to be up by almost 3 percent, MediaGuardian reported today. (Source: sfnblog.com) Read more...
Social Networks Sink Online-Ad Pricing
Facebook and Its Ilk Might Be Reducing Overall Pricing of CPMs (Source: AdAge) Read more...
Advertising returns to US magazines
Advertisers are flocking back to US magazines, according to research by the Publishers Information Bureau (PIB) that details second quarter ad page numbers. (Source: Guardian) Read more...
US: Celebrity Magazines See Big Advertising Resurgence
Consumer magazines as a whole enjoy more ad action this year versus 2009. (Source: Folio) Read more...
If Banner Ads Are Dead, What's Next?
Much was made of MSNBC.com's decision to relaunch its web page with 30 new ad formats - none of which were banner ads. (Source: MarketingVox) Read more...
Digital Darlings - Will tablets save the publishing industry?
Embattled publishers, still on the mend from the economic meltdown, look to the iPad and other such tablets coming down the pike as a lifeline for their struggling industry. (Source: AdWeek) Read more...
Online Video Soaring as Users Come to Accept Advertising
According to research from Frank N. Magid Associates, conducted on behalf of Metacafe, consumers still prefer short-form video online. (Source: WebsiteMagazine) Read more...
Safari 5 might threaten online web advertising
Safari 5, Apple’s recently launched web browser comes with a feature that created unrest among online advertisers. (Source: NewsProvider) Read more...
