Advertising
Ad figures for 2009 show not even US weeklies are recession-proof
Condé Nast fared worst among US weekly magazine publishers, according to Publishers Information Bureau (Source: Guardian) Read more...
News Publishers Start Seeking Money From Twitter Feeds
When Kim Kardashian can ask $10,000 just for sending a marketer's tweet to her 2.8 million followers on Twitter, traditional news companies have to wonder whether they can cash in too. (Source: Advertising Age) Read more...
Outlook for magazines in 2010: Grimmer
Ad revenues will continue to slide, if at a lesser pace (Source: Media Life) Read more...
Mags, Newspapers, Mail to Drop as Web Rises
In a new forecast of marketers’ intentions in coming years, Forrester reports that 60% of media buyers say they intend to increase their interactive budgets. (Source: Minonline) Read more...
New York Times, Sees 25% Decline In Q4 Print, Advt. Revenue
Print advertising revenues decline but digital gains in strength (Source:RTT News) Read more...
Ad spending to stabilize in 2010, online to lead the way
Advertising spending forecasts for next year represent the first glimmer of hope that the ad market will finally stabilize after an unprecedented downturn. (Source: DMNews) Read more...
Twitter proves effective ad tool
Companies should be proactive in securing their Twitter handle (Source:IFPress) Read more...
USB Inserts for advertising
This is either a great idea or a bad idea. It’s hard to say which... Read more...
Apple seeks patent on technology that displays advertising on almost anything that has a screen
“Some of the best-loved technology on the planet” is how Apple describes its products when recruiting new employees. It’s a fair description. Read more...
Online Ads Are Booming, if they’re Attached to a Video
News Web sites are starting to look a lot less like newspapers and a lot more like television. Read more...
