Advertising

28th July 2010

How Google Will Dominate the Future of Advertising

The concept of what constitutes an effective advertising model is constantly shifting, and this week Google (Nasdaq: GOOG) gave us an idea of which way things are currently zigging. What's amazing is how clueless some advertisers still are in an age when they could be spending money in highly efficient ways. (Source: The Money Times) Read more...

21st July 2010

US: Fashion Titles Pack on Ad Pages

Big fall fashion issues shaping up larger than last year. (Source: Folio) Read more...

20th July 2010

UK newspaper ads expected to grow for first time in three years

ZenithOptimedia has revised this year's forecast for advertising growth and expects the UK ad market to be up by almost 3 percent, MediaGuardian reported today. (Source: sfnblog.com) Read more...

16th July 2010

Social Networks Sink Online-Ad Pricing

Facebook and Its Ilk Might Be Reducing Overall Pricing of CPMs (Source: AdAge) Read more...

15th July 2010

Advertising returns to US magazines

Advertisers are flocking back to US magazines, according to research by the Publishers Information Bureau (PIB) that details second quarter ad page numbers. (Source: Guardian) Read more...

12th July 2010

US: Celebrity Magazines See Big Advertising Resurgence

Consumer magazines as a whole enjoy more ad action this year versus 2009. (Source: Folio) Read more...

2nd July 2010

If Banner Ads Are Dead, What's Next?

Much was made of MSNBC.com's decision to relaunch its web page with 30 new ad formats - none of which were banner ads. (Source: MarketingVox) Read more...

1st July 2010

Digital Darlings - Will tablets save the publishing industry?

Embattled publishers, still on the mend from the economic meltdown, look to the iPad and other such tablets coming down the pike as a lifeline for their struggling industry. (Source: AdWeek) Read more...

1st July 2010

Online Video Soaring as Users Come to Accept Advertising

According to research from Frank N. Magid Associates, conducted on behalf of Metacafe, consumers still prefer short-form video online. (Source: WebsiteMagazine) Read more...

10th June 2010

Safari 5 might threaten online web advertising

Safari 5, Apple’s recently launched web browser comes with a feature that created unrest among online advertisers. (Source: NewsProvider) Read more...