Advertising

14th January 2010

Ad figures for 2009 show not even US weeklies are recession-proof

Condé Nast fared worst among US weekly magazine publishers, according to Publishers Information Bureau (Source: Guardian) Read more...

7th January 2010

News Publishers Start Seeking Money From Twitter Feeds

When Kim Kardashian can ask $10,000 just for sending a marketer's tweet to her 2.8 million followers on Twitter, traditional news companies have to wonder whether they can cash in too. (Source: Advertising Age) Read more...

17th December 2009

Outlook for magazines in 2010: Grimmer

Ad revenues will continue to slide, if at a lesser pace (Source: Media Life) Read more...

16th December 2009

Mags, Newspapers, Mail to Drop as Web Rises

In a new forecast of marketers’ intentions in coming years, Forrester reports that 60% of media buyers say they intend to increase their interactive budgets. (Source: Minonline) Read more...

10th December 2009

New York Times, Sees 25% Decline In Q4 Print, Advt. Revenue

Print advertising revenues decline but digital gains in strength (Source:RTT News) Read more...

10th December 2009

Ad spending to stabilize in 2010, online to lead the way

Advertising spending forecasts for next year represent the first glimmer of hope that the ad market will finally stabilize after an unprecedented downturn. (Source: DMNews) Read more...

10th December 2009

Twitter proves effective ad tool

Companies should be proactive in securing their Twitter handle (Source:IFPress) Read more...

3rd December 2009

USB Inserts for advertising

This is either a great idea or a bad idea. It’s hard to say which... Read more...

19th November 2009

Apple seeks patent on technology that displays advertising on almost anything that has a screen

“Some of the best-loved technology on the planet” is how Apple describes its products when recruiting new employees. It’s a fair description. Read more...

19th November 2009

Online Ads Are Booming, if they’re Attached to a Video

News Web sites are starting to look a lot less like newspapers and a lot more like television. Read more...