Advertising

17th April 2014

Media advertising budgets up 11.7%

UK firms increase their advertising budget, fueling hopes of economic recovery. (Reuters)
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17th April 2014

Conde Nast digs deep into native ads - but is it too late?

The magazines are rolling out the native advertisements online, but they're behind the rest of the magazine world. (Digiday)
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15th April 2014

Google's UK ad spending increased by 50% to £43m in 2013

Google raised its UK advertising spend last year by 50% to a whopping £43m. (The Guardian)
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11th April 2014

Publishers bring native ads to their comment sections

Sponsored comments let advertisers directly target specific verticals and readers, as well as create new revenue streams (Digiday)
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9th April 2014

Why native advertising is worth a million ContentClicks

ContentClick’s native advertising solution is a strong player in blogger and publisher revenue generation (Technorati)
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9th April 2014

7 publishers doing native advertising well

Native advertising gives readers what they want: content that's valuable, sharable, and not distracting or annoying (Say Media)
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9th April 2014

ContentClick becomes a registered trade mark

The awarding of the patent is another milestone for ContentClick, not least because the trade mark describes its business model perfectly
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2nd April 2014

Condé Nast explains approach to programmatic buying

At the Digital Innovators' Summit, Rick Welch from the CatalystDesk at Condé Nast explained the company's approach to programmatic buying (The Drum)
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1st April 2014

New York Times rolls out native ads and new paywall products

The New York Times has launched two new paid-for products, and is rolling out native advertisements across its brands. (Gigaom)
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28th March 2014

MailOnline advertising revenue up 51%

DMGT set goal, but it was narrowly missed (Guardian)
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