It’s a tricky word, engagement. Tough to define, even tougher to measure. But for publishers it’s essential and, in today’s disrupted publishing ecosystem, harder than ever to achieve. WNIP caught up with
Cars aren’t the only thing Volkswagen wants to automate. Artificial intelligence is managing the brand’s media buys in Germany and proving to be more effective than its media agency. Whenever Volkswagen uses
Digital publishers with recruitment advertising departments are turning to new artificial intelligence (AI) to monetise more of their own data, increase display ad revenues, minimise data costs and target more relevant consumers
Sizmek Inc., the world’s largest independent buy-side advertising platform will now offer full transparency across its AI-enabled platform. The decision is designed to empower and differentiate agencies and advertisers with increased visibility,
A four-year-old London startup called Echobox found traction in Europe and is poised to further expand in the U.S. with its AI-assisted social media product. Echobox, which has about 30 employees and raised $3.4 million
We live in a tumultuous time for print publishing. The rise of social media combined with a larger societal shift to consuming content digitally has forced print publishers to rethink their approach.
A new data management platform developed by two ex-Google directors predicts consumers’ characteristics and interests enabling brands and publishers to vastly Increase the significant scale and relevant reach of digital marketing and
Artificial Intelligence, voice, AR/VR, events, and international expansion – these are some of the things that have industry leaders thinking as they contemplate the future and growth for their businesses. In the
It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics. Since then, it’s
Robots will be generating a giant volume of basic local news in Britain in the near future, thanks to Google. The technology giant’s Digital News Initiative has awarded a grant of $805,000
Change is happening all around us, and one of the biggest drivers of change in the digital world is artificial intelligence (AI). We can’t listen to a tech CEO keynote without stumbling
Many AI categories apply to the business side of publishing, such as ad sales, circulation, and customer support. For this article, though, let’s look at AI applications related to the reader experience.
If you’re not sure whether having a news bot on Messenger or other chat apps adds value to your newsroom, here is one clear advantage to experimenting with bots Working on chat
It’s easy to understand how visual and interactive content benefits a publisher. The challenge, however, is that building this content is incredibly resource-intensive. Most publishers don’t have the team or technology in
Many fear that artificial intelligence (AI) will one day replace huge swaths of the workforce. Last year The World Economic Forum predicted that AI and automation technologies will displace 5 million jobs