2017 will be the year Android’s Instant Apps gain real traction, but it will be the impact on everyday people that promises the biggest differences. There are a host of well-documented issues
When Apple News launched, The Washington Post made all its content available on the news aggregation app. Since then, it’s lobbied successfully for Apple’s editors to promote Post stories on the app.
There are a host of well-documented issues around publishing and media companies launching apps, with discoverability being one of the biggest challenges. Google are looking to smooth the app download experience, and
Apple’s App Store search ads have been live for just a few months, and they’re already a hit with publishers big and small. According to multiple sources, the search ads are outperforming
In June 2016, free title Metro combined its tablet and smartphone apps into one product that could serve the digital edition of the newspaper across all devices readers might want to access
Study reveals need for marketers to engage in protective measures for in-app ads Ad fraud appears on over half (52%) of uncertified apps and in nearly one tenth (8%) of certified app
Forget the mobile web or social platforms: Bloomberg Media’s betting its mobile future on apps. Starting with its redesigned flagship mobile app, Bloomberg plans to launch several new apps in the coming